Fast Forward can help you with search engine optimisation in one or more of four vital areas:
Search Engine Website Audits
Our 25-point audit will provide you with a search engine optimisation rating for your website. Often the main reason for poor performance in search engines is the design and structure of the site itself. We measure the most important factors to make sure that your site performs well.
Niche Keyword Research
Choosing the best key phrases for your site is absolutely vital in search engine optimisation. What do you want people to type into Google and then find you? Realistically, you will not be able to compete with Hilton and others for the word “hotel” but how about “hotel in Derby”?
We use scientific methods to look at what people are searching for, then compare it to how much competition there is. Often the results can be surprising but highly effective at driving traffic to your website.
Search Engine Copy Writing
When it comes to search engine optimisation, Content is King. Search engine spiders value the text on a website more highly then anything else (which makes sense – if you are looking for widgets, then surely the site should talk about widgets). The more and more relevant the copy, the better – look at the site that is usually top for any search term, Wikipedia. Lots of text means a good performance.
However, writing copy that is search engine optimised is a complex task. We belnd engaging, informative copy with search engine optimisation skills to create the perfect human and search engine friendly text.
Google looks at how well valued a site is. One way it does this is to look at how many relevant sites link to the website in question. For example, if your website is about hotels in Derby, then links from other websites about hotels in Derby will show that your site is an authority.
However, getting people to link to your site is not easy. We can help you get relevant links to your site which will improve your search engine performance.
If you would like help on any or all of these search engine optimisation services, then please get in touch for a no obligations discussion on Derby (01332) 695097